Start from the job. Find where the brand could plausibly win next.
Where the brand could plausibly go next — starting from what people are trying to get done, not from the category’s current definition, and prioritised into an agenda the business can actually act on.
Start from the job, not the attribute.
Most ideation starts from the product — its features, its attributes — and hopes a need is waiting on the other side. We work the other way. First we define the product experiences that actually matter for the brand; then we ideate against the jobs people are really hiring a product to do.
The raw material is already in your own data. We surface the sharpest jobs and set them in front of the room. An idea that comes out of a job already knows who it’s for.
That’s the starting point for the wider agenda too: stretching the brand into consumption contexts it hasn’t yet won, while staying realistic about what technology, distribution and retail can actually support. The output isn’t a wishlist, it’s a prioritised two-to-three-year agenda, with the case built to bring senior management along.
Across the work we connect the human ability to sense and feel with the power of AI.
Who’s there
Insight, marketing and R&D, with someone who can say yes in the room.
Shape
Pre-work reviewing your data and segmentation, then one and a half to two days with the full team.
You leave with
A prioritised innovation agenda, sharp enough that someone can already picture what to build and defend why.
Investment
From €5,000 — a starting point, shaped by scope and how much pre-work goes into the review.
“Bring the product to the four o’clock moment, not the lunch table” rebuilt an entire business.
Innovation Strategy in the system.
each resting on the four building blocks
Start here
Bring innovation strategy into a room.
A short call to work out whether this is where to start. No deck, no pitch.