Brand equity is the anchor; the other three are built to fit around it. They’re entry points, not a fixed order — most engagements start with just one. Scope, group size and how much runs before and after the room all move the investment: figures below are starting points, not fixed quotes.
The four
The anchor
Brand equity
The brand is the whole, not the conclusion.
The anchor the other three tools are built around — purpose, promise, audience motivation, and the meaning the product experience has to deliver. From €5,000.
Where we look
Innovation Strategy
Start from the job. Find where the brand could plausibly win next.
New territory found by starting from what people are trying to get done, then stretched into consumption contexts the brand hasn’t yet won — a prioritised agenda, not a wishlist. From €5,000.
What we build
Product Design
Beat the product they already use, not the opinion in the room.
A product idea turned into a brief R&D can actually build from, prototyped and measured against the real incumbent. From €5,000.
How it lands
Concept & Engagement
Connect first. Persuade later.
A concept written from inside the moment, then carried out into the world through the touchpoints and brand planning that keep its promise intact. From €4,000.
Start here
Not sure which one you’re in?
A short call to work out where you are and whether we’re the right fit. No deck, no pitch.